09/21 - 04/22
höfats GmbH, Kempten
Projektmanager E-Commerce (Lead Webshop)
Responsibilities
Responsibility for the performance of the höfats shop platform
Implementation and optimisation of suitable instruments for performance measurement, analysis and conversion of online shop, magazine content and onsite marketing measures
Analysis and refinement of the user journey (from the first contact to the shopping basket to checkout)
Responsibility for page analytics as well as the creation of reports to derive recommendations for actions to optimise the shop frontend
Implementation of A/B tests
Close cooperation with marketing for sound target group analyses and performance marketing,development and coordination of suitable SEO measures
Main contact for external agencies and service providers in the area of frontend development and SEO
Implementation of various development projects based on the requirements of other company divisions (sales, marketing, platform, etc.)
Coordination with the project management team hop backend
Successes
Black Friday 2021 6-fold increase in e-commerce sales
Trusetd Shops zertificate 2022
Product launch campaigns 2021
Up- and ross selling campaigns 2021 and 2022
Project coordination launch höfats UK and USA
Implementation of weekly and daily trading monitoring/reporting (Google Data Studio)
08/20 - 09/21
Cisco Systems GmbH, Cologne
Senior E-Commerce Manager / Product Owner for Placetel
Responsibilities
Operational responsibility for management, optimization and expansion of www.placetel.de
Ensure high search engine visibility (SEO) and conversion of website traffic (organic, direct, paid media) into leads and sales
Optimizing conversion rates by implementing best-in-class conversion strategies and customer conversion journeys
Coordination of all lead generation and website activities across all channels (SEO, Performance Media)
Establishment of sales funnels for all generated leads, to maximize the conversion rate
Analysis and performance monitoring (Google Data Studio) of all relevant KPIs (Taffic, Sales, Conversion Rate, Onsite Metrics)
Continuous performance and conversion optimization through testing and further development (VWO)
Development and implementation of a vision for a digital sales strategy and look & feel of the e-commerce sites
Agile digital project management and optimization of digital workflows (Kanban, Trello, Jira)
Trend research and market observation and development of projects with innovation character for the continuous development of the online shop
Management of external agencies and service providers
Consulting on front-end design, logic conception and implementation of new features to optimize the customer journey
Successes
Relaunch www.placetel.de 2020
Introduction of weekly and daily trading monitoring/reporting (Google Data Studio)
09/17 - 08/20
Dyson GmbH, Cologne
Senior Online Marketing Manager, Performance Media
Responsibilities
Head of the Performance Media Team at Dyson Germany - professional and disciplinary leadership as well as further development of the Paid Media team
Audience and traffic strategy and development of the online marketing funnel (See, Think, Do) to continuously increase the relevant number of visitors and e-commerce sales
Control, analysis, success monitoring of the display/programmatic, social media and search channelsand relevant KPI (Impressions, Clicks, Sales, CPM, CPC, CPA, ROAS)
Continuous performance and conversion optimization through testing and further development
Digital project management and continuous improvement of digital workflows
Coordination with various stakeholders (e-commerce, marketing, brand, commercial, creative) for optimal integration of performance media campaigns into the marketing mix
Trend research and market observation and development of innovative projects for the constant further development of performance marketing and the online shop
Management of the online marketing budget in the tens of millions
Management of external and internal service providers and media agencies
Coordination with the GB headquarter and the Center of Excellence EMEA
Black Friday 2019, 2018, 2017 and various product launches 2018 and 2019
Introduction of See-Think-Do model and a traffic and conversion strategy (Campaign + Always On):(Programmatic Display, Facebook Advertising (incl. DPA), Paid Search DDA Model)
Digital transformation to the Google Full Stack and the Performance+ model (Walk-Run-Sprint)
Introduction of weekly and daily trading monitoring (actual vs. forecast vs. target)
11/13 - 08/17
Sky Deutschland Fernsehen GmbH & Co KG, Unterföhring (Munich Area)
Senior Online Marketing Manager, Cross Channel CRM
Team leadership
Strategy, conception and execution of the CRM online marketing campaigns
Conversion improvement - ongoing multivariate testing to improve UX, up and cross sellings
Customer experience - Development of the optimal personalized customer centric website
360 cross channel upselling - Concept, coordination and realization of cross channel upselling campaigns (web, email, sea, seo, social, print, etc.)
Digital PM and stakeholder comms - Optimization of the digital workflow internal and external coordination of web design agencies
Wireframing, IA, UX Design - Compliance and optimization of best practises
Frontend design and logic conception - Realization of new Features through learnings, testings, trends
Trend research and media expert advice for other company departments
Relaunch Sky.de (UX, IA, landingpage and teaser concept, customer experience)
Christmas and Easter Sweepstakes (project lead, PM, creative direction, concept and strategy, UX)
09/11 - 08/13
Edenred Deutschland GmbH, Munich
Online Marketing Manager
Responsibilities
Team leadership - Establishing the online marketing unit for the german subsidiary
Online strategy - Conception, realization and optimization of websites, microsites and landing pages
SEM - Performance improvement, planning, supervision and optimization of Google Adwords campaigns
SEO - Traffic improvement from organic serps of all company websites
Web design, content strategy and content management - Adobe Photoshop, Typo3
Stakeholder comms - Cooperation with internal departments and coordination of external agencies
Reporting and planning - Budget controlling of all online media activities on a regularly basis
Expert advice on media for other company departments
Relaunch B2B-Portal www.edenred.de (concept, usability, navigation, seo)
Campaign landingpages (concept, usability, navigation, seo)
Expert advice for mobile app development (concept, UX, IA, GUI)
Design of the corporate email newsletter template (Adobe Photoshop)
01/02 - 10/11
Freelancer for Web, Print, Mobile Media, Cologne
Design of iPhone applications and online media - web, screen and communication design, layout, DTP
Corporate design and corporate identity - conception of different online and print media
Usage of design industry software (Adobe CS) and content management systems
CD, CI and online shop update for a software distributor
CD update and website realization for a martial arts school
UX and design iPhone application „Diamondway Streaming“
„Neues Zentrum Köln“ – realization of the website for the Diamondway Buddhist Center Cologne
11/08 - 10/11
ANTI·GLAMOUR·LEAGUE Organic & Sustainable Fashion, Cologne
Entrepreneur
Realization of an organic fashion label with exclusive character
Corporate design and identity (logo design, business cards, flyer, print media, look books, website, blog)
Brand creation, image building
Online- and offline brand and marketing comms (print, online, social, mobile, seo)
Webdesign, UX, IA
Blogging and use of social media (wordpress, Twitter, Facebook)
Content Management und Pflege (dreamweaver, html, css)
Selling products in boutiques, shops, online stores and designer markets
Realization of a travelling boutique
1999 - 2008
06/2007 - 06/2008 Crumpler Retail GmbH, Cologne, E-Commerce Manager
09/2006 - 02/2007 Verlagsgruppe Handelsblatt, Dusseldorf, Student Project Work
04/2005 - 07/2005 Smart Point Media, Hürth/Cologne, Student Project Work
09/2004 - 02/2005 Media Management Institute, Cologe, Student Project Work
04/2003 - 08/2003 Media Contact, Cologne, Internship
02/2002 - 12/2002 Bronxpark.com, Inc., Gera/Cologne, Content Manager E-Commerce
09/2000 - 12/2001 Repro Schneider, Cologne, Apprenticeship Digital and Print Media
12/1999 - 03/2000 Bronxpark.com, Inc., Gera, Manager E-Commerce