CV

SKY
Europe’s Pay-TV Market Leader
Senior Online Marketing Manager Cross Channel / CRM
September 2013 - Present, Unterföhring - Munich Area

In my current position as a Senior Online Marketing Manager (CRM) for Sky Deutschland GmbH & Co. KG, the pay TV market leader in Europe, I continue to strengthen my reputation as an outstanding media professional by leading our team, managing digital campaigns (cross channel up and cross selling and traffic acquisition), continuous improvement of UX and customer journeys wich has played a significant role in enabling the company to achieve its upselling targets. Finally, I lead by example as a supportive mentor in establishing united, performance-driven teams.
EDENRED
International HR-Incentives Provider
Online Marketing Manager / with personnel responsibility
Contract 2011 - 2013, Munich

• Established and leading the online marketing team.
• Conception and control of the online marketing b2b and b2c
• SEA planning, supervision and optimization of Google Adwords campaigns
• SEO of company websites
• Conception, realization and optimization of websites, microsites and landing pages
• Coordination of web design agencies, screen designers and coders
• Reporting and planning on budget of all online media activities on a regular basis
• Media expert advice for other company departments
ENTREPRENEUR
Digital and Multi Media Marketing, Consulting
2010 - 2012, Cologne

• Media expert advice for other companies
• Design of iPhone applications and online media - as such as web, screen and communication design, layout and DTP
• Corporate design and corporate identity - as well as conception of different online and print media
• Usage of design industry software (Adobe CS) and content management systems
ANTI GLAMOUR LEAGUE
Organic and Sustainable Fashion
Entrepreneur
2008 - 2010, Cologne

• Realization of an organic fashion label with exclusive character
• Corporate design and identity (online, social, print)
• Brand creation, image building
• Classical and online marketing
• Blogging and use of social media (facebook, twitter)
• Design of t-shirt collections and production
• Selling products in boutiques, shops, online stores and designer markets
• Realization of a travelling boutique
Crumpler
Lifestyle Bags and Luggage Company
E-Commerce Manager
Contract 2007 - 2008, Cologne

• Management of the Online Shop
• Creative and conceptual work within a relaunch project of the online shop
• Content management of the German online shop and it‘s international subsidiaries
• Search engine optimization and search engine marketing
• Market and competitor analysis
• E-commerce and turnover analysis
• Screendesign
• Order handling and customer service
• Supply chain management
Bronxpark.com
Urban Clothing from NYC
Content Manager E-Commerce
Contract February 2002 - December 2002 , Gera

• Management of the Online Shop
• Content management
• Search engine optimization and search engine marketing
• Market and competitor analysis
• E-commerce and turnover analysis
• Image manipulation
• Order handling and customer service
• Supply Chain Management
EDUCATION
Hochschule Fresenius, Köln
Diploma in Media Management (Dipl. Medienwirt)
Media Management, Marketing, Media Design, A (1.7)

2003 - 2007 , Cologne
PROFESSIONAL DEVELOPMENT
Training Courses

Project Management
Privacy Protection
Compliance and Code of Conduct
Communications and Teamwork
Leadership Skills